|View printer-friendly version|
- A fresh and digitally connected experience for urban professionals
- Brings facial recognition payment solution to consumers for the first time globally
"We are excited to launch KPRO – an exciting and fresh new concept for young, tech savvy consumers who are keen to embrace new tastes and innovations," said
The KPRO menu features seasonal produce and an assortment of made-to-order salads, panini and roasted chicken, complemented by freshly squeezed fruit juice, gourmet coffee, craft beer and premium Cremia ice cream. The store is designed with a welcoming "greenhouse" layout and an open kitchen where meals are freshly prepared, creating a friendly and vibrant food market atmosphere.
A key feature of the new restaurant, is the integration of Alipay's new "Smile to Pay" facial recognition payment solution, which enables customers to pay without the need to reach for their wallets. Alipay's unique payment technology utilizes a multi-step authentication process, including a facial scan and mobile phone number, to verify the identity of customers and facilitate payment.
The integration of 'Smile to Pay' in the new KPRO restaurant in
"Elevating the customer experience through new design, flavors and technologies has always been central to our approach at
In addition to facial recognition payment, KPRO incorporates other cutting-edge technology throughout the restaurant to provide customers with a convenient and connected in-restaurant experience. With no traditional ordering counter, customers are able to 'skip the queue' by ordering at digital kiosks or using their mobile phones to scan QR codes and order at their tables. KPRO staff then serve the freshly prepared food directly to the tables – enabling customers to enjoy their experience, without distraction.
For more images and b-roll please click on the following links:
KPRO pictures: http://www.yumchina.com/uploadfile/kpropicture.rar
KPRO b-roll: www.yumchina.com/uploadfile/kprovideo.rar
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. We intend all forward-looking statements to be covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally can be identified by the fact that they do not relate strictly to historical or current facts and by the use of forward-looking words such as "expect," "expectation," "believe," "anticipate," "may," "could," "intend," "belief," "plan," "estimate," "target," "predict," "likely," "will," "should," "forecast," "outlook" or similar terminology. These statements are based on current estimates and assumptions made by us in light of our experience and perception of historical trends, current conditions and expected future developments, as well as other factors that we believe are appropriate and reasonable under the circumstances, but there can be no assurance that such estimates and assumptions will prove to be correct. Forward-looking statements are not guarantees of performance and are inherently subject to known and unknown risks and uncertainties that are difficult to predict and could cause our actual results to differ materially from those indicated by those statements. We cannot assure you that any of our expectations, estimates or assumptions will be achieved. The forward-looking statements included in this press release are only made as of the date of this press release, and we disclaim any obligation to publicly update any forward-looking statement to reflect subsequent events or circumstances, except as required by law. Numerous factors could cause our actual results to differ materially from those expressed or implied by forward-looking statements, including, without limitation: whether we are able to achieve development goals at the times and in the amounts currently anticipated, if at all, the success of our marketing campaigns and product innovation, our ability to maintain food safety and quality control systems, our ability to control costs and expenses, including tax costs as well as changes in political, economic and regulatory conditions in
Yum China Media Contacts:
View original content with multimedia:http://www.prnewswire.com/news-releases/ready-to-pay-just-smile-yum-china-launches-new-kpro-store-in-hangzhou-300512828.html