KFC is the leading quick service restaurant brand in China in terms of system sales and number of restaurants. Founded in 1939 by Colonel Harland D. Sanders in Corbin, Kentucky USA, KFC opened its first restaurant in Beijing in 1987. As of second quarter-end 2019, we have grown to over 6,100 KFC restaurants in over 1,300 cities across China.
We are passionate about bringing the fantastic taste of KFC to as many people as possible in China. We work hard to create irresistible tastes and experiences that delight our customers time and time again. In addition to our Original Recipe Chicken, we offer an extensive localized menu featuring pork, seafood, rice dishes, fresh vegetables, soups, congee, desserts, and many other products including premium coffee to cater to local tastes.
We constantly seek to invest in innovation to give our customers the best possible in-store experience. At our core are local teams who help make KFC a part of our customers' lives, and who are passionate about serving our food with pride every day.
KFC brand is also seeking to increase revenues from its restaurants throughout the day with breakfast, delivery and 24-hour operations in many of its locations. We offer delivery service in most of our restaurants, and we continue to embrace new technologies to build up the digital eco-system to enhance customer experience.
Pizza Hut is the leading casual dining restaurant brand in China as measured by system sales and number of restaurants. It started from humble beginnings, over 60 years ago when the Carney brothers borrowed $600 from their mom and set out to change the way the world experiences pizza.
The first Pizza Hut restaurant in China opened in Beijing in 1990. As of second quarter-end 2019, we have opened over 2,200 Pizza Hut restaurants in over 500 cities.
We are extremely proud of our heritage as the first restaurant chain to introduce pizza and Western-style casual dining to China. We made significant progress with revitalization of Pizza Hut, repositioning it as a family-friendly, modern and value-for-money casual dining concept.
We offer a broad variety of pizzas, entrees, pasta, rice dishes, appetizers, beverages and dessert with multiple dayparts including breakfast, lunch and afternoon tea for customers across China
East Dawning is a quick service restaurant brand specializing in Jiangnan cuisine , and is primarily located in bustling transportation hubs. We first opened East Dawning in 2005 so our customers could enjoy quick, convenient and high-quality Chinese food in a comfortable setting. As of second quarter-end 2019, we have grown to 16 restaurants across China that offer a range of traditional Chinese food suitable for any time of day.
Little Sheep is a well-known hot pot restaurant in China. Originally established in Inner Mongolia in 1999, Little Sheep has over 270 units in both China and international markets as of second quarter-end 2019.
Taco Bell is a Mexican-inspired quick-service restaurant brand. The first Taco Bell restaurant was opened in 1962 by Glen Bell in Downey, California. The first Taco Bell restaurant in China opened in Shanghai in December 2016. As of second quarter-end 2019, Taco Bell has expanded to 4 units. We have continued to develop and refine its menu to satisfy evolving customer preferences in China.
COFFii & JOY is a new coffee concept developed by Yum China in 2018, featuring specialty hand-dripped coffee. With premium single-origin and award winning coffee beans, expert craftsmanship from talented baristas, and an original “Triple T” pour, COFFii & JOY brings customers an exceptional taste and experience. As of second quarter-end 2019 there were 26 COFFii & JOY units in China.